Para quem achava que o logo da campanha do Brasil para sediar a Copa do Mundo de 2014 era ruim, Londres conseguiu fazer algo bem pior com o logo dos Jogos Olímpicos de 2012.

Nem tenho muito o que falar, o pessoal da Entermotion já disse o suficiente.

When logos are put under world-wide scrutiny they’re usually watered down to please everyone. They’re really expensive because of all of the focus groups, and committees. This one defies a lot of convention, (which is good) but it does it with no regard for the brand (which is never good).